Museum of Urban Life
Imaginary Museum Branding
Graphic Designer: Daniel Khang
Curator: Amy BaeMission:

Museum of Urban Life aims to raise awareness and advocate for the rights of marginalized populations. We tackle social issues and aim to assist people facing urban poverty, especially problems of homelessness and lack of access to education, healthcare, green space, and economic opportunity.

The museum has no fixed location. Instead, we envision a series of mobile projects taking place in underutilized urban spaces, including vacant lots and abandoned buildings and businesses.

The idea of the generative logo came from the meaning of “home” to different people. I asked my classmates what they envisioned when they thought about home and had them create images withing the space of the house.
          Generative Logos